|Cultured Beef; Credit: David Perry / PA Wire|
|Cooking Cultured Beef burger; Credit: David Perry / PA Wire|
Of course it's all about public perception and getting it to look as much like "real beef" as possible is sadly a big part of the uphill battle anyone in this field has ahead of them. I give them all the credit in the world for trying. The Maastricht group even unveiled, cooked and ate one of their cultured beef patties in the UK yesterday, in front of 200 journalists no less. At an estimated cost of $330,000 dollars to produce, I'd say they put their money where their mouth is. After a few minutes in the old skillet, it actually looked pretty good.
|A cooked "Petri Beef" burger; Credit: David Perry / PA Wire|
On a serious note, the potential for good and profit from lab grown meat is very real. Even heavyweights like Google's Sergey Brin have put their weight and money behind Professor Post. With the potential to reduce greenhouse gas emissions, land and water use, and not to mention put a dent in the current system of cattle farming, often seen as inhumane, this is something we would be wise to not dismiss as science fiction. In a few years, with better technology and efficiency, you might just see these at your local supermarket.
Their website has a bit more info and "petri beef" (that's just what I call it) photos, if interested. I'll definitely be keeping an eye on their progress.